The Hub is an eco-friendly hotel chain that focuses on a luxurious stay and a lax impact on our environment. It tailors to the modern family looking to vacation worry free, both in stay and impact.

The hub

mood board

The feeling of the The Hub is an eco-modern oasis. The style of the rooms is sleek and clean and decorated with homey furniture made to make guests feel like they’re staying at a family home guest room, surrounded by nature.

The look for the The Hub is a mixture of soft and sharp. The pallet staying in shades of green showcases the nature-minded basis The Hub centers itself around and the rounded hexagons are based on the shape of plant cells since they’re built secure and strong like how The Hub’s rooms are built to feel secure on the outside and soft and efficient on the inside.

Logo

The logo is clean and sleek. The purpose of the design to to be simple enough to put on anything.

the rooms

The rooms in The Hub hotels are designed to feel comfortable and cozy with an emphasis on connecting with the outdoors, even from the comfort of your own bed. The large sliding glass door patio doors act as a clear sightline from your bed to wake up to nature’s splendor and step out into the fresh air as a start to your day. The fung shui of the space is kept in mind with the placement of every major piece of furniture so all energy flowing through the space is positive and empowering.

Pamphlet

The promotional pamphlet for The Hub is an interactive PDF that showcases The Hub’s main points that it wants to convey to it’s guests. It showcases the quality of their rooms ad well as the high quality facilities their hotels have to offer as amenities complimentary with their stay. They also showcase their mission statement of protecting the environment proudly since it’s something kept in mind in every step taken and decision made.

See the PDF here

little touches

The most memorable part of any hotel stay is all the little gifts and amenities provided by the hotel and The Hub is not exempt. All the extras are made to fit The Hub’s brand of green, both color and concept. From the natural shea butter soaps to the ethically sourced chocolates in recyclable packaging, every small luxury it made for guests to feel pampered and sound of mind.

uniforms

The uniforms for the staff at The Hub hotels also reflects the calm and serene nature guests can expect during their stay. The client facing staff would be wearing tan suits with green accents to stay within the natural tones found in nature, as well as a noticeable nametag to indicate to any guests who is here to provide help. The groundskeeper uniform is also made for their role, ensuring no matter what dirt or mess they encounter they’re machine washable and are made in colors to hide the natural stains they’d encounter when upkeeping The Hub’s facilities.